“Hearing PONO for the first time is like that first blast of daylight when you leave a movie theater on a sun-filled day,” Young pontificated regarding what to expect from the new service. “It takes you a second to adjust. Then you enter a bright reality, of wonderfully rendered detail.
“The simplest way to describe what we’ve accomplished is that we’ve liberated the music of the artist from the digital file and restored it to its original artistic quality – as it was in the studio.”
His desired audience of hardcore audiophiles have enthusiastically responded to Young’s Pono post, bombarding the page with accolades, well wishes and even requests to work for the company.
Pono will also feature portable digital players to recreate the sounds, with Young revealing an early prototype on Late Night With David Letterman last year. According to his Facebook post, the unit slated to come out next year will be an updated version.
In terms of the Pono sonic library, the company has already secured deals with the three main music companies: Universal Music Group, Sony Music and Warner Music Group (via Geek).
“The music moves you. So you can feel it,” Young elaborated. “That’s why so many musicians are behind PonoMusic. This the way they wanted you to hear their music.”
The announcement comes on the heels of news from Truckee, CA, where Neil Young found himself stranded when his much-ballyhooed $1 million LincVolt electric car broke along Interstate 80.
California Highway Patrol was quick to respond, helping Young off the freeway while collecting autographs and some pictures to mark the roadside celebrity sighting.
According to the South Lake Tahoe Police Watch, the assisting officers reported that Young was en route to a “green” festival in Canada when his car broke down.