By Shannon Carlin
Gaga’s new video, which premiered this morning (August 19) in Times Square and dropped only four days after her drag queen-approved lyric video, shows Mother Monster on stage trying to earn the A-P-P-L-A-U-S-E she craves.
The mostly black and white clip directed by Inez & Vinoodh, who both photographed Gaga for the single’s cover art, features the ARTPOP singer in array of costumes from the mermaid wearing only sea shells, the magician’s manic assistant, the fallen dark angel, and the black swan. All of which obviously live for the applause.
Gaga is set to perform “Applause” for the first time at this Sunday’s (August 25) MTV VMAs. The show will also feature performances from Katy Perry, Justin Timberlake, Robin Thicke, Kanye West and Miley Cyrus.
ARTPOP, which is not only an album, but an interactive app too, drops November 11.