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50 Cent On Giving Chief Keef Advice: ‘He Didn’t Listen’

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(Stephen Lovekin/Getty Images)

(Stephen Lovekin/Getty Images)

Scott T. Sterling
Scott T. Sterling Scott is the rock associate producer for Radio.com....
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As part of yesterday’s 50 Cent Takeover at Hartford, C.T. station Hot 93.7 (a Radio.com station), the rapper discussed everything from his new venture in promoting high-profile boxing matches, his new music, and how he tried to offer words of wisdom to beleaguered Chicago rapper, Chief Keef.

“The Chief Keef project is the 50 Cent project. It’s the same project,” 50 Cent told DJ Jenny Boom Boom regarding the similarities between himself and Keef, whose growing rap sheet threatens to outstrip his music.

“He’s completely influenced by his environment, but that’s the nightmare,” 50 Cent continued, comparing Keef’s legal battles with ones he fought earlier in his own career. “I actually was attracted to the Chief Keef thing because I was like, I can help him. I know what to do. He didn’t listen, so I wouldn’t actually offer (what was said) to the general public. To reach out to him and actually talk to him, I did that. He’s a man, a young man. My son is a year younger than him. So when I’m talking to him, he don’t have to take it. I’m not his father, that’s his business.

50 Cent continued: “There are certain things I look at and go, if you play your hand this way, it could be good. If you go them other ways, you’re going to have a hard time, man. Those bumps in the road are there for you. You’re not exempt.”

Promoting the July 5th Connecticut boxing match presented by his own SMS Promotions company, 50 Cent also talked about working on no less than four new TV shows, including one focused on giving opportunities to high school drop-outs for Sundance channel, a reality show for VH1 as well as an animated series for the FOX network adapted from his 2011 young-adult novel about bullying, Playground.

“I opened a gym in Las Vegas,” the rapper said regarding his growing stable of boxers, which currently numbers at six. “It’s a training facility out there…I created the best possible environment for them to discipline themselves physically.”

This whirlwind of activity is all in lieu of a new album from 50 Cent, who said that recent shake-ups at his label are why he’s been in no rush to set a release date for his next full-length.

“There have been so many staff changes at Interscope that it makes me uneasy to put my project out at the moment, because I want them to get comfortable in their positions,” he explained. “I don’t want to be the guinea pig.”

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