All Legally Battling Pharrell Over Use Of ‘i am’

View Comments
(Ethan Miller/Getty Images)

(Ethan Miller/Getty Images)

Courtney E. Smith
Courtney E. Smith Courtney is the pop producer for and the...
Read More Interviews
Mercury Nashville Kacey Musgraves
(JEAN-SEBASTIEN EVRARD/AFP/Getty Images) Gene Simmons
(Andrew H. Walker/Getty Images for Barneys New York) Courtney Love
Radio Stations
bestof2013sofar dl 625 r2 Legally Battling Pharrell Over Use Of i amBEST OF 2013 (SO FAR)
ooocarousel 150x150 radio 100 ash Legally Battling Pharrell Over Use Of i amRADIO.COM 100
310x310-radioEssentials_profilesARTIST PROFILES YT Button[2]RADIO.COM CHANNEL

It’s super producer vs. super producer in the battle of the brands.

Rolling Stone reports that has filed suit against Pharrell’s “i am OTHER” brand, with the former claiming in court documents that he owns the trademark on the phrase “I Am.” Furthermore, copyright issues are also in play, in regards to what calls a “confusingly similar” logo from Pharrell’s clothing line.

It appears’s quabble is with the eventual and probable use by Pharrell of the phrase “I Am” on branded clothing. A cursory look at’s i am clothing online lookbook indicates he hasn’t released a new line since fall 2011, though reports had him collaborating with a Japanese designer in 2012 with intentions to bring their goods to the American market. Pharrell’s i am OTHER Tumblr site, however, indicates that the brand has already delved into content creation with several online videos and states an intention to expand into “apparel, tech and multimedia.”

Laywers for Pharrell filed an answer to the suit denying all of’s claims.

“I am disappointed that Will, a fellow artist, would file a case against me,” Pharrell said in a statement. “I am someone who likes to talk things out and, in fact, I attempted to do just that on many occasions. I am surprised in how this is being handled and I am confident that Will’s trademark claims will ultimately be found to be as meritless and ridiculous as I do.”

View Comments
blog comments powered by Disqus