In the latest installment of Kanye West’s guerilla marketing campaign for his upcoming album Yeezus (out next week), the rapper revealed a short snippet from the studio, which shows everyone what it’s really like working with esteemed producer Rick Rubin.
In the super short snippet, revealed via his website yesterday (June 12), Kanye is recording “I Am A God,” a yelp-filled ode to his holier than though status. Check out the clip below.
Though the clip is only 31-seconds, Rick Rubin manages to make a cameo. He’s seen lounging in his gym shorts as he jokes with Yeezy about the song’s line about stacking millions telling him, “To me it’s more relatable. More for the people.”
Earlier this week at a New York listening party for Yeezus, Kanye revealed that he had worked with Rubin, announcing that his mantra was, “What would Rick Rubin do?” In a recent interview with the New York Times, ‘Ye also revealed the humbling realization the producer helped him come to.
“I want to say that after working with Rick [Rubin], it humbled me to realize why I — even though I produced Watch the Throne; even though I produced Dark Fantasy — why I hadn’t won Album of the Year yet,” he told the paper.
As for the official Yeezus tracklist, though, that’s still a mystery. Yesterday, Def Jam refuted claims that a leaked list of songs was actually the real thing. A spokesperson for the label told Spin the 10-song tracklist was “close,” but did not elaborate on what exactly that meant.
The fake tracklist, which first appeared on Tumblr, looked a lot like the white Def Jam flyer that confirmed the album’s non-cover art. A similar flyer was also used to announce that there would be no pre-order for the album.
While the tracklist for now is still under wraps, Kanye has revealed that the album will feature Bon Iver, Chief Keef, Chicago rapper King Louie, Kid Cudi and Daft Punk. According to Consequence of Sound, Kanye confirmed at a listening session in Switzerland that not only did the robot duo help out on “Black Skinhead,” but worked on another song called “On Site,” which he previewed for the crowd.
At the session, Kanye also performed an a cappella version of “New Slaves.” Watch a video of the performance below.