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One Direction Launches Fragrance In London [VIDEO]

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(Francois Durand/Getty Images)

(Francois Durand/Getty Images)

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For fans who can’t get close enough to the world (presently) most successful boy band, One Direction officially launched their new fragrance, Our Moment, in London on Thursday (June 7).

The press were invited to a launch party at the top of the iconic Gherkin building in London, where the guys unveiled their fragrance.

In a video of the event, posted by One Direction to YouTube, Louis Tomlinson and Zayn Malik expressed their hopes that the fans will enjoy and “have fun” with the fragrance. “Fans always want to know what we like and what we don’t like,” Niall Horan said. “So we wanted to show them what we like, smell-wise, on girls.”

Vogue UK reports that the fragrance contains notes of grapefruit, red current and wild berries.

Our Moment will go on sale exclusively at Harrod’s in London on August 25, with wider distribution to follow.

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