In the midst of her Red Tour, Taylor Swift managed to set aside some time to create a new fragrance. Her new perfume, Taylor by Taylor Swift, follows her previous two scents Wonderstruck and Wonderstruck Enchanted, but this time around she had a different idea in mind. Swift spoke with StyleWatch about her new line and how they differ from her other two.
“My first two fragrances were more about fairy tales but this fragrance is more about my own style, so I wanted the name to be more personal,” she said.
She further explained that the scent is a mix of a lot of things. “It’s sweet, it’s sophisticated, it draws you in. It’s really my way of translating classic, yet modern, into a perfume.” The bottle follows this theme of sophistication by featuring a ring of pearls.
Swift is the latest artist to release her own perfume to portray her personal style. Last summer, Lady Gaga debuted the “first ever black eau de parfum.” Called Fame, it was created by Coty, a fragrance company that has also partnered with artists including Jennifer Lopez and Madonna. Gaga’s perfume ingredients raised some eyebrows, as she described it as being made from “pulverized apricot, crushed heart of Tiger Orchidea and tears of Belladonna,” whatever that means.
Meanwhile, Swift’s perfume has more natural ingredients, which include top notes of lychee, sparkling tangerine and magnolia petals, and a base of sandalwood, apricot nectar and a blend of woods.
Taylor by Taylor Swift will be available in Ulta stores and Ulta.com this June.