Rihanna is importing her U.K. reality TV show to the U.S., in conjunction with the Style Network. The show’s first cycle aired abroad but for the second season, Rihanna’s American fans can join in on the fashion fun.
Styled To Rock is a Project Runway-esque show produced by Rihanna, where a group of contestants create original looks. The U.K. series featured a chance for the winner to outfit Rihanna in concert, but no clear prize has been attached to the U.S. show yet.
The reality competition also offers its contestant mentors. Pharrell has signed on for the U.S. version, along with Victoria’s Secret model/designer Erin Wasson.
— Styled To Rock (@StyledToRock) May 15, 2013
— Styled To Rock (@StyledToRock) May 20, 2013
Applications to appear on the show closed in February and it seems to have started taping as of Wednesday (May 22), according to reports on Twitter. As of now the show does not have a scheduled launch date, but is expected to air later in 2013.
— teela larouxx (@Teelalaroux) May 22, 2013
The singer will launch her second collection with British company River Island on May 25.