Band members Martin Gore, Dave Gahan and Andy Fletcher have all donated their individual birthdays to charity: water. They are asking fans to use the occasions not to make financial donations to the cause of bringing clean drinking water to underdeveloped countries.
“I have personally been a supporter and advocate of charity: water for a while now,” said songwriter Martin Gore in March of this year at the launch of the partnership, which also includes limited edition Depeche Mode watches produced by Hublot. “I’m thrilled that we as a band can expand our support for the organization and help to make significant difference in places around the world struggling without a proper supply of drinking water.”
“Martin Gore is a Well member, he’s one of the individuals who helps us finance our operations budget,” added Paul Young, charity: water’s director of digital. “One of the key things about charity: water is we have a 100 percent model, where every cent of public donations we use to fund public water projects.
“Martin Gore is a longtime supporter, and that led to Depeche Mode supporting us and choosing to give up their birthdays this year, Young continued. “They’re also sharing some content about the water issue at their shows.”
Just a few days into the campaign, 50 Depeche Mode fans had already pledged over $6,000 to charity: water, with another 411 pledging their own birthdays to the initiative.
They will be donating a portion of the procedes from the limited edition Big Band Depeche Mode watch by Hublot as well. The watch is set to launch in conjunction with the band’s European tour this summer. U.S. dates in support of the new album Delta Machine are scheduled to begin on August 22, when they perform at suburban Detroit’s DTE Energy Music Theater.
The group has also been announced as one of the headliners at this year’s Austin City Limits festival in Texas, alongside such acts as the Cure, Muse and Lionel Richie. This year will see ACL expand to two weekends for the first time, running October 4-6 and again October 11-13.