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Neil Diamond Sends ‘Sweet’ Relief To Boston Victims After Sales Surge

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Neil Diamond’s 1969 hit “Sweet Caroline” is seeing an unexpected surge in sales after a surprise performance by the legendary singer-songwriter at a Boston Red Sox game on Saturday (April 20).

The track sold 19,000 copies last week, according to Nielsen SoundScan, with Diamond announcing on Twitter Wednesday (April 24) that he will be donating royalties from the track to The One Fund Boston, which will benefit the victims of last week’s marathon bombings.

“Sweet Caroline” holds a special meaning for Bostonians and Sox fans, who belt the song before the eighth inning of each home game. The decade-long tradition is a staple of Fenway Park, which was forced to close to the public in the wake of last week’s events. Other sports teams around the country played “Sweet Caroline” all last week in solidarity with Boston community. Saturday’s game in Boston though, marked the reopening of the stadium after several postponed games.

Diamond reportedly showed up to the game unannounced and asked management if he could sing. He emerged from the Red Sox dugout, mic in hand, to 30,000 fans ready for the massive sing-along.

“What an honor it is for me to be here today,” he said as he addressed the enthusiastic crowd before the song. “I bring love from the whole country.”

Game-goers repped the city in full force, with plenty of American flags, fan-made posters and “#BostonStrong” gear in tow, as the game was one of the first major events held in the city since the marathon. A pregame ceremony honoring the victims and responders involved in the bombings was topped off with an f-bomb filled speech by Sox designated hitter David Ortiz, which left fans riled up  right through to Diamond’s performance.

The singer revealed to Rolling Stone that he is channeling his emotions about the bombings into writing new material.

“I’m writing now and obviously affected by this situation in Boston, so I’m writing about it just to express myself,” he said to the mag. “It’s like an infestation, and I’m writing about the general situation, not just about this bombing in Boston, but what we’re going through with all of these tragedies – shootings and so on and so forth.”

So far The One Fund has raised over $23 million dollars.

- Nee-Sa Lossing, Radio.com

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