Snoop Lion (formerly Snoop Dogg) is the latest artist to speak out against gun violence after the U.S. Senate defeated a bipartisan measure to pose background checks for U.S. gun sales last Wednesday (April 17).
Following reactions last week from artists like Ted Nugent, John Legend and The Decemberists in response to the ruling, Snoop is tapping into his fans to kick it up a notch. In an essay for The Boombox, the rapper introduced his new “No Guns Allowed” movement, named for his Reincarnated song with Drake.
Snoop explained that in the wake of last week’s events in Boston, “Right now feels like the right time for us all to come together to stop the violence, which is why I started the ‘No Guns Allowed’ movement.”
“‘No Guns Allowed’ is a call to action for people everywhere to come together and help end the senseless gun violence that claims lives every day,” wrote the rapper. “I’m not saying I’m against guns, but I’m saying that people need to think about their actions and be responsible for them.”
He added that the gun violence in his hometown of Long Beach, Calif., and his experience as a father has motivated him to protect young people by advocating gun responsibility.
“A lot of the people pulling the trigger haven’t lived long enough to experience a long life full of love, but I know there’s still time for them to walk in the path of peace. It’s more than a song — it’s a unified powerful call to action to end violence and increase gun responsibility. It’s a movement that ALL of us can take part in, ya dig?”
Snoop is also promoting the hashtag #NoGunsAllowed to mobilize the movement across social media to reach young people.
“The more people who spread this message, the more likely we are to make a difference!” he wrote. “By uniting our communities and spreading love and positivity we can bring hope and peace despite the difficult times.”
Snoop visited LIVE with Kelly and Michael this morning to perform “No Guns Allowed” with his daughter, who’s also featured on the track.
Reincarnated is out this week.
– Nee-Sa Lossing, Radio.com