30 Seconds to Mars is a band known for its highly cinematic music videos, spurred by frontman Jared Leto’s acting career, a trend continued with the video for “Up in the Air,” released today (April 19).
The video is for the first single from 30 Seconds to Mar’s upcoming fourth album, LOVE LUST FAITH + DREAMS, due out May 17. It features Leto, guitarist Tomo Milicevic and drummer Shannon Leto alongside multiple guest stars, including U.S. Olympic gymnasts Jordyn Wieber and McKayla Maroney, burlesque superstar Dita Von Teese, author Neil Strauss and more. Watch below.
As with multiple past 30 Seconds to Mars clips, the video, directed by Leto under the pseudonym Bartholomew Cubbins, is full of interesting imagery interspersed with shots of the band performing the fast-paced, anthemic song. The film showcases Maroney and Wieber performing convoluted gymnastic stunts, while Von Teese slowly strips down from a burlesque costume while reclining on a mechanical bull.
Multiple animals, including a lion, wolf, snake and the zebra featured on the single’s cover, also make appearances in the eight-and-a-half-minute video.Everything culminates with a battle of multi-colored powders, while a line of masked drummers pound away at their instruments. Oh, and there’s plenty of shirtless Jared Leto shots, if that’s your kind of thing.
The release of the video follows weeks of teasers released by the band, as well as a spacey lyric video, with footage filmed from the International Space Station. The song has peaked at No. 6 on the Billboard Alternative Songs chart to date.
Speaking on the new album, Leto recently told Radio.com, “I think the album is really intense. It’s really passionate, there’s a lot of energy… it’s a celebration.”
-Kevin Rutherford, Radio.com