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Jonas Brothers Celebrate New Single ‘Pom Poms’ With Actual Cheerleaders & 92.3 NOW

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Is there a more fitting way to celebrate the release of "Pom Poms"? (Joe Cingrana/92.3 NOW)

Is there a more fitting way to celebrate the release of “Pom Poms”? (Joe Cingrana/92.3 NOW)

Shannon Carlin
Shannon Carlin Shannon is an associate music producer for Radio.com....
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When the Jonas Brothers visited the 92.3 NOW studio in New York to promote their latest single “Pom Poms,” they were greeted by the Edison High School Eagles Cheer Squad from New Jersey – an idea that the radio station had the minute they booked the Jo Bros for an interview.

“‘Pom Poms’ is a great song and their fans reacted instantly to their big return to the music world,” Nadine Santos, 92.3 NOW’s Music Director, told Radio.com. “We are all about artist experiences so we figured why not bring the pom poms to them!”

Santos immediately knew she needed to get the cheerleaders of Edison High School, who had recently visited the station to host the nightly countdown show. “Their energy was incredible,” she said. “We knew that they would do a great job.”

After a call to the team’s coach, the squad was on board and  excited to perform for Nick, Joe and Kevin. The girls even came up with their own custom Jonas Brothers cheer, which helped welcome the band to the studio. Watch below.

 

It’s been three years since the Jonas Brothers released their last album, Lines, Vines And Trying Times, and each one of the boys has been keeping busy — Kevin got married, Joe went solo, and Nick took over Broadway.

“We kept busy but it’s so different when we’re not with each other,” Joe told 92.3 NOW. “And doing this again was really great.”

The guys ditch their squeaky clean Disney image on “Pom Poms” and get a little PG-13, singing, “More to love when your hands are free/Baby put your pom poms down for me.” It’s safe to say that the rest of the new album will reflect the trio’s growth.

“I was definitely ready to get back in the studio and make this record,” Nick added. “We came in really ambitious and excited to dive in and step outside of our comfort zone. To make something that challenged us and surprised people when they heard it.”

The guys will be heading on tour this summer to familiarize their fans with their new music. Their as-yet-untitled album is expected to drop this fall.

Go here to watch the band’s full interview with 92.3 NOW.

(Additional reporting from Joe Cingrana, 92.3 NOW/NYC)

 

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