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Thirty Seconds To Mars Tease ‘Up In The Air’ With Confusingly Short Clip

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(photo by Jared Leto)

(photo by Jared Leto)

Shannon Carlin
Shannon Carlin Shannon is an associate music producer for Radio.com....
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Thirty Seconds To Mars aren’t giving much away in a teaser for their “Up In The Air” video.

In the 38-second clip, director Bartholomew Cubbins (the alias of Thirty Seconds frontman Jared Leto) focuses in on a spinning silver ring while a woman keeps count.

Her creepy countdown leads to one ominous deep bass tone in which viewers get another view of the ring. This time it’s spinning out of control while a well-dressed man with a gas mask on watches off to the side. Another alarm sounds and the black and white warning “Mars Is Coming” appears. Watch below.

The woman’s voice is heard one last time, this time shouting “Faith,” one of four words featured in the title of the band’s new album, LOVE LUST FAITH + DREAMS, out May 21.

Next the intro of “Up In The Air” starts to play while images including a cockatoo, red glossy lips, a lion and a woman who looks a lot like Dita Von Teese flash rapidly by. For the clip, which was shot in early February, the guys put out a casting call for “a female bodybuilder, a voluptuous male, natural redheads and a person who can perform tricks on a pogo stick,” all of which may or may not have found their way into the video.

What does it all mean? Well, we’re not sure just yet. The teaser video is titled “Ouroboros,” the ancient symbol, which depicts a serpent eating its own tail to form a circle. It’s said to represent the cyclic nature of the universe or eternal renewal.

When Leto spoke with Radio.com he talked about this new album being a rebirth for the band. A chance to start over after they were sued for $30 million by their label, EMI.

“It’s a new beginning for us,” Leto said. “It’s an entirely new chapter of our lives.”

The album’s cover also sticks with the circle theme featuring Damien Hirst’s painting, “Isonicotinic Acid Ethyl Ester 2010 – 2011,” from his Spot series.

EMI

Courtesy of Capitol Music Group

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