Leona Lewis is the latest singer to put her own personal touch on a make-up collection, but this time, it’s for a good cause. The singer recently joined forces with The Body Shop and NGO Cruelty Free International’s campaign to end animal testing for cosmetics.
“For me, this is all about bringing awareness to the products that we use and making sure we’re using things that are not tested on animals,” Lewis said on her website. “I get so upset when I see videos and images of animal testing. It infuriates me and makes me so so sad.”
It’s estimated that over 80 percent of countries worldwide still allow animal testing for cosmetics products and ingredients. The Body Shop and NGO Cruelty Free International stress that there are safe and humane ways of testing cosmetics without using animals and urge all to sign a petition for a global ban on animal testing.
The limited edition collection includes four shades of lip gloss in bronze, coral, petal and fuchsia, two shimmer palettes, blusher blush and perfume.
This isn’t Lewis’ first advocacy campaign. Last year, she joined forces with the World Society for the Protection of Animals (WSPA) to ensure the conditions of farm animals were addressed at the UN 2012 Earth Summit.
“Billions of animals across the world are condemned to live their lives on industrial farms, without fresh air or sunshine,” Lewis said on her website. “These animals are suffering, just like you or I would if we were confined for life.”
Her Spring 2013 collection hits The Body Shop on April 15.