A women’s rights group called Ultra Violet announced that they will protesting at Reebok’s flagship store in New York City over controversial lyrics by Rick Ross, who has a deal with the sneaker company.
Because Ross is a spokesperson for Reebok, some concerned individuals and rights groups have taken Reebok to task for the rappers lyrics.Ultra Violate claims to represent 400,000 men and woman who aim to “combat sexism everywhere,” will present over 71,000 signatures to Reebok urging the sneaker company to drop their association with him.
“In remaining silent, Reebok is using it’s brand to promote rape,” said Nita Chaudhary, co-founder of UltraViolet in a statement. “Reebok and Rick Ross have crossed a line— not only does Ross brag about drugging and raping a woman, he is pushing the idea that if you don’t use the word ‘rape’ it doesn’t count. We are fed up and disgusted with Reebok, and Thursday we will bring this fight to their front steps.”
Ross appeared on Rocko’s latest single “U.N.E.N.O.,” in which he raps about slipping a girl a “molly” (MDMA) tab without her knowledge and later having sex with her.
“Put Molly all in her champagne/ she ain’t even know it,” he raps. “I took her home and I enjoyed that/ She ain’t even know it.”
He later said that he was not promoting rape and said his lyrics are being misunderstood.
On April 4, Ultra Violate promises they will be joined by “concerned athletes” and moms. There will be “women in running gear with marathon style bibs featuring the number 71,763” to represent the number of signatures collected.