Twenty-seven years after the release of their debut, the guys of New Kids On The Block are still making the girls dance.
The boy band’s new video for “Remix *(I Like The)” tells the story of an unlikely wallflower who blossoms after hearing new music by NKOTB. As Donnie Wahlberg puts it, “It’s about anybody who’s ever felt not good enough and turning it around.”
Directed by Rami Hachache, who’s all too familiar with the band after filming the Old Navy commercial “Twas The Jordan Knight Before Christmas,” conveys a spirited coming out party of sorts that (fittingly) ends up in the pool.
As her family sits eating their vanilla cupcakes and SunnyD, the Lonely Wallflower, played by Artemis Pebdani (Modern Family, It’s Always Sunny In Philadelphia) gets the sudden urge to dance.
She’s a real maniac on the floor, taking over the party with her kooky dance moves; all while keeping a straight face. Before you know it she’s in the pool performing a synchronized swim routine.
Not to be outdone, the New Kids, dressed in finely tailored navy blue suits, are showing off their Motown-inspired moves and catching the eye of our not-so Lonely Wallflower.
She gets to do what so many people have wanted to do since 1986, which is dance up on Donnie. The two share a dirty dance that really proves how much she’s changed in just over-4 minutes.
Watch the video for “Remix (I Like The)” off the group’s new album 10, out April 2, here.
Additional writing by Andrew Celani, Mix 104.1