Lance Bass And Tiffany Team Up Behind Mayonnaise

As part of their ongoing Keep An Open Mouth campaign, Kraft¬†have enlisted the considerable talents of heavyweight stars Lance Bass (‘NSYNC), Tiffany, the Village People, Wynona Judd, Don Dokken, Susan Boyle and Biz Markee as straight-faced stars in their mockumentary compaign in support of Miracle Whip.

The tangy cause du jour gets a solid “We Are The World” treatment, including Lance Bass shedding a tear and the Village People lamenting disco’s place in history.

It closes with an important, informative message: “We’d like to thank everyone who made this video possible. And for joining the fight against the prejudgement of Miracle Whip. We’re getting into a million mouths this year.”

The movement employs a #KAOM (“keep an open mouth”) hashtag, smartly reminiscent of the popular, and ultimately disastrous, viral #KONY hashtag from 2012.

Miracle Whip previously sponsored their product for placement in Lady Gaga’s video for “Telephone.” The Fame Monster appears to be sitting out the #KAOM campaign — for now.

More from Courtney E. Smith
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